The Simple Food Project
About the Brand
Founded by integrative veterinarian Dr. Chris Bessent, Herbsmith blends Traditional Chinese Veterinary Medicine (TCVM) principles with Western veterinary practices. The Simple Food Project line emphasizes real, whole-food ingredients that are freeze-dried to preserve nutrition. This brand caters to pet parents seeking a minimally processed, raw-inspired diet without synthetic additives.
Food Type
Freeze-dried raw
Complete and balanced (no additional supplementation required)
Single-protein recipes
Key Ingredients (Example: Chicken & Turkey Recipe)
Chicken (with bone), turkey, turkey liver
Sweet potatoes, broccoli, spinach, cranberries
Ground flaxseed
No synthetic vitamins or minerals
All whole food–based nutrition
Macronutrient Breakdown (approximate)
As-fed basis (Chicken & Turkey Recipe)
Protein: ~39%
Fat: ~31%
Carbohydrates: ~22%
Note: Carb content is considered moderate to high for a raw-style food.
Synthetic Ingredients?
No. One of the brand’s most distinguishing features is its commitment to using only food-based nutrients—no synthetic vitamin premix or lab-isolated minerals.
Recalls or Reported Issues
As of now, no recalls have been issued on Simple Food Project products.
Herbsmith has a strong reputation in the holistic vet community.
Company History
Herbsmith was established over 20 years ago.
Simple Food Project launched as a newer division focused specifically on whole-food freeze-dried dog meals.
Customer Reviews
Highly rated among pet parents who favor holistic and whole food diets
Many reviewers report improvements in coat condition, stool quality, and allergy symptoms
Some complaints center around cost or inconsistent stock availability
Price Point Comparison
Premium price category: around $40–$45 for a 1.5 lb box, which yields approximately 6–8 lbs of food when rehydrated
Price per pound (rehydrated): ~$7–$8/lb
More expensive than traditional kibble or canned, but competitively priced against other freeze-dried raw brands like Primal or Stella & Chewy’s
Subscribe & Save?
Yes, they offer subscription options through their website and some third-party retailers for discounted rates.
For Dogs Who…
Are sensitive to synthetic vitamins or processed foods
Do best on limited ingredient, single-protein diets
Need convenience without sacrificing quality
Are transitioning off kibble to a fresher diet
Feeding & Cost Guide (Chicken & Turkey Formula)
| Dog Weight | Daily Feeding (Dry) | Cost per Day (approx.) |
|---|---|---|
| 10 lbs | ¾ cup | $2.25–$2.75 |
| 25 lbs | 1 ¾ cups | $5.00–$6.00 |
| 50 lbs | 3 cups | $8.50–$9.50 |
| 75 lbs | 4 ¼ cups | $11.50–$13.00 |
Assumes average retail price of $42 per 1.5 lb box. Actual daily cost varies depending on caloric needs, age, and activity level.
Numbers are estimates and subject to change.
Final Thoughts
For pet parents who want to feed the best food possible—without synthetic ingredients, preservatives, or over-processed meals—The Simple Food Project stands out. While the cost is higher than kibble or lightly cooked food, it delivers high bioavailability, whole-food nutrient sourcing, and species-appropriate ingredients.
I have an account with Herbsmith and would love to dropship products to you. But they are also on Amazon.
Order here: Dana Brigman | The K9 Coach | WellOiledK9's Amazon Page