The Right Plan Can Still Be Wrong If It Starts in the Wrong Place
I recently had an interview with a fitness trainer. Before we even spoke, I had already received seven emails and about six text messages reminding me to show up for the appointment. Apparently, one confirmation was not enough. Neither were two, three, or twelve. Trust your people much?
I had a bad feeling about the whole thing the day before, but I tried to keep an open mind. I wanted help. More specifically, I wanted someone who could help me safely return to exercise after a health crisis that nearly took me out and wrecked my nervous system and my stamina.
When the appointment began, the trainer asked whether I had a pen while holding one up to the camera. Then he asked whether I had paper while displaying a sheet of it for me.
For a moment, I wondered whether I had accidentally enrolled in kindergarten.
He told me to write down three words: fitness, nutrition, and accountability. Then he asked about my primary goal.
I explained that I wanted to rebuild my strength and endurance. I want to be able to travel and trust that I can walk wherever I need to go. I want to know I could walk to the grocery store and back if necessary. More importantly, I want to feel confident that if I were ever stranded or one of my dogs needed help, I would have enough physical strength and stamina to handle the situation.
My goal was not a particular number on the scale or a body that resembled one of the photos used in a fitness advertisement. I wanted to feel capable again. I wanted to rebuild trust in my body after a frightening health experience.
I told him about the health issue, but he glossed over it and moved on.
Next, he asked about my weight, even though I had already provided it on the intake form. Then he showed me a series of body photos and asked which one looked most like me.
That was when I stopped him.
“I don’t care about the number or the photo. They will shift naturally.” I said. “I care about how I feel. I need help getting started with fitness again and overcoming my fears.” “If the scale and weekly photo are your measurements (no pun intended) for success — I can tell you this isn’t for me, right now. It’s not my priority.”
That should have been useful information. It should have shifted the direction of the conversation because I had just clearly explained what I needed, why I needed it, and what I was hoping he could help me accomplish.
Instead, he moved directly into questions about what I eat, whether I binge at night, and how some of “his ladies” struggle with food and eat emotionally. For the record, referring to grown women as “your ladies” while questioning them about their eating habits is gross.
Then came the macros. How much protein was I eating? How many carbohydrates? How much fat? What would I track, and how would I measure it?
I told him that counting macros was not a good starting point for me.
That did not mean I believed nutrition was unimportant. I talk about food first constantly in my own work. I understand that food influences energy, inflammation, healing, muscle development, hormones, metabolism, and long-term health. I understand the role nutrition plays in fitness and recovery.
But I also know myself, and I knew what I could realistically manage.
I explained that I did not have the emotional capacity to overhaul several major areas of my life at the same time. I had already been working on my food. What I needed from him was guidance, supervision, and partnership as I returned to exercise. Once I rebuilt some strength and confidence in movement, I could take a closer look at the next area.
Instead of hearing that, he launched into an explanation that began with, “In my XYZ Program, we address fitness, nutrition, and accountability together…”
And there it was: the program.
The conversation was no longer about my health history, my goals, or the reality of what I could take on after a serious health crisis. It was about why I needed to fit inside the structure he had already created.
I stopped him again and asked, “What did you hear me say were my priorities and goals?”
He acknowledged that my priority was fitness, but immediately returned to explaining why I could not achieve it without participating in the entire program exactly as designed. Apparently, I could not even begin rebuilding my strength unless I was also willing to count macros from day one. It sounded like an all or nothing approach.
There was no room to start with supervised exercise, regain some confidence in my body, and address nutrition more deeply when I had greater emotional capacity. His program came first, and I came second.
When I did not fit neatly into the box he had built, he called me uncoachable.
I found that fascinating because I had not refused to work. I had not said nutrition was irrelevant, and I had not rejected the idea of making changes. I had simply communicated what I needed and where I was capable of starting. I knew being in the kitchen counting macros was not a starting point for me.
That is not being uncoachable. That is being honest about your capacity.
A Good Program Is Not Automatically the Right Program
There is nothing inherently wrong with tracking macros. Some people love numbers. They feel empowered by setting measurable targets, tracking their meals, and watching their progress through data.
Other people become overwhelmed before they even begin.
Some people are ready to change their food, exercise, sleep, supplements, schedule, and routines all at once. Others are recovering from illness, grief, burnout, financial pressure, caregiving, or years of feeling physically and emotionally depleted. They may have the capacity to make one meaningful change right now.
That is not laziness or resistance. It is information a good coach should know how to use.
There is an enormous difference between someone who refuses to participate and someone who clearly explains what they need in order to succeed. A coach who cannot recognize that difference is not customizing a plan. They are qualifying people for a program.
Sometimes the technically ideal plan is not the plan a person can realistically follow today. It may look brilliant in a presentation, but if it is too overwhelming, expensive, rigid, or disconnected from the person’s immediate needs, it will fail in real life.
Customization is not merely changing a calorie target, replacing one exercise, or swapping one food for another. It means understanding where someone is starting, what is currently blocking progress, and which first step gives them the best chance of continuing.
Dog Moms Keep Telling Me They Are Overwhelmed
This experience made me think about my own work as a Holistic Canine Health Practitioner because I hear one word from dog moms all the time: overwhelmed.
They are overwhelmed by conflicting advice, supplement lists, test results, food recommendations, medication decisions, vet appointments, social media opinions, financial pressure, and the persistent fear that they still are not doing enough for their dogs.
I also have to own that I have probably contributed to that feeling at times.
When I assess a dog, I may see several interconnected areas that need attention. I may see problems with the food, digestion, inflammation, nutrient absorption, mobility, medication side effects, stress, the home environment, or the way one health issue is feeding another.
Because I see those connections, I naturally want to explain them. I want the dog mom to understand why the symptoms keep returning and why the usual advice may not be solving the deeper problem.
But while I may see the whole puzzle, the dog mom sitting across from me may hear a long and expensive list of everything she is somehow supposed to fix by Monday.
I am trying to be more mindful of that because identifying every possible weakness is not the same as creating a useful starting point.
My role is not simply to point out everything that could be better. My role is to help determine what needs attention first, what the dog can tolerate, what the dog mom can realistically manage, and what fits within the budget available.
Sometimes that means we cannot begin with the most complete or sophisticated version of the plan. We begin with the step most likely to create an easy win.
Maybe the first win is getting the dog to eat breakfast willingly. Maybe it is firming up the stool, reducing nighttime restlessness, helping the dog rise more comfortably, or making one fresh-food improvement without turning the kitchen into a canine nutrition laboratory.
An early win creates confidence. Confidence improves consistency, and consistency gives us the capacity to address the next piece of the puzzle.
Sometimes Food Is the Right First Step
Sometimes the most useful first change really is food. For dogs, that transition can even be relatively easy because most dogs are delighted when tasty fresh food appears in place of dry brown pellets. The dog is not worried about learning a new system, reading labels, or logging meals in an app. The dog usually thinks this is the best idea anyone has had all week.
The dog mom may feel very differently.
She may already be managing medications, cleaning diarrhea from the carpet, losing sleep, driving to appointments, working full time, caring for other family members, and trying to understand why her dog still does not feel well.
Handing her a food scale, nutrient spreadsheets, detailed recipes, multiple new supplements, and a target for every gram of protein and fat may not be the best place to begin.
She probably is not going to count macros, and in many cases, she does not need to.
She may need one manageable improvement to the food she is already feeding. She may need help choosing a better fresh or gently cooked option. She may need to replace one meal, add useful moisture and protein, remove one obvious problem, or simplify a complicated routine that is not working.
We can build from there.
Meeting someone where she is does not mean lowering the standard of care or pretending the other issues do not exist. It means creating a plan that can actually be implemented instead of presenting an idealized plan that collapses under the weight of real life.
The Dog Who Just Wants to Walk With Mom Again
Consider a dog with a painful or unstable knee. Maybe she used to walk every morning with her mom, jump into the car for errands, or wander through the neighborhood sniffing every mailbox as if it contained breaking news. Now she hesitates at the door, struggles to rise, or turns back after a few minutes.
Of course food belongs in the conversation. A fresh, anti-inflammatory diet may help reduce inflammatory pressure, support tissue repair, improve body composition, and provide the nutrients needed to maintain muscle. If the dog is carrying excess weight, nutrition will also be part of protecting that joint over time.
But the dog mom may not have called me because she wants a lesson on food percentages. She may have called because her dog can no longer walk with her.
That changes where we begin.
Before asking this dog to lose weight, rebuild muscle, or tolerate longer walks, we may need to address the pain that is preventing movement in the first place. She may need an evaluation from a rehabilitation veterinarian or qualified canine rehabilitation professional to assess the knee, gait changes, compensation patterns, weakness, and muscle loss. Support such as appropriate pain relief, PEMF, cold laser, massage, CBD, essential oils, improved traction, and carefully guided exercises may help her become comfortable enough to move again.
A dog who hurts every time she stands is not going to rebuild strength simply because we improved her dinner.
The food work still matters, and it may become one of the most important parts of the long-term plan. But first, we may need to help the dog stand more comfortably, take a few stronger steps, and begin using her body again without fear. But for now, maybe we take one thing out or add in one fresh new thing.
Then perhaps she makes it to the end of the driveway. Later, she reaches the corner. Eventually, she may be able to enjoy part of that morning walk with Mom again.
Those are not small wins. They are the reason for the plan.
Once movement is more comfortable and the household has a manageable routine, we can continue improving the food, address body condition, support muscle development, and build a longer-term strategy for inflammation and joint health.
That is not ignoring nutrition. It is understanding that the best plan may still fail when it begins with the wrong obstacle.
The Best Starting Point Is the Barrier Blocking Progress
Dog parents are often handed a list that includes changing the food, eliminating treats, adding supplements, starting exercises, buying equipment, scheduling tests, changing household products, tracking symptoms, learning massage, managing weight, and reducing stress.
Every recommendation on the list may have value, but together they can become paralyzing.
Overwhelm does not create consistency. It usually creates avoidance, guilt, and a cabinet full of unopened supplements.
Some dog moms are ready to prepare a completely fresh diet, track symptoms, rotate proteins, learn acupressure, and make several changes at once. Others are exhausted, frightened, and barely holding their household together. They may be able to change one meal, add one supportive product, or schedule one rehabilitation appointment.
That is where we start.
My job is not to make someone prove her commitment by giving her an impossible list and seeing whether she follows it. My job is to identify the biggest obstacle, the most urgent concern, the most realistic next step, and the change most likely to create meaningful improvement.
When a dog sleeps better, walks a little farther, scratches less, has a formed stool, or rises with less hesitation, the dog mom begins to believe progress is possible. That success gives her the energy and confidence to take the next step.
The Dog Mom Is Part of the Wellness Plan
A dog’s wellness plan does not exist in a laboratory. It has to work inside a real home with a real dog mom, a real schedule, and a real budget.
She may work long hours, care for several animals, manage her own health problems, or be responsible for a spouse, child, or aging parent. She may have financial limitations, physical restrictions, decision fatigue, or fear left over from a previous medical crisis.
A plan that ignores the person caring for the dog is not truly customized to the dog.
That does not mean I tell people only what they want to hear. Sometimes the most important recommendation is not the easiest one. There are situations when the food must change quickly, veterinary care cannot wait, or the current approach is clearly making the problem worse. I will say so.
There is still a difference between being direct and being rigid. There is also a difference between giving someone a roadmap and demanding that she travel the entire road on the first day.
A useful plan shows the dog mom where we are going while helping her understand which step comes next.
Controlled Is Not Always Stable
We also need to consider the dog’s capacity, not only the person’s.
A dog may be technically cleared for activity but still be weak, guarded, painful, or afraid to move. The diarrhea may have stopped, while the gut remains fragile. The itching may be controlled with medication, even though the underlying inflammatory pattern is still present.
A dog may eat prescription food and avoid obvious triggers while remaining nutritionally depleted, digestively vulnerable, and prone to repeated flares.
Controlled is not always the same as stable, and stable is not necessarily the same as ready for every intervention.
Sometimes the body needs support before it is challenged. We may need to stabilize first, rebuild second, and expand later.
Changing too many things at the same time can also make it impossible to tell what helped, what caused a reaction, or what the dog can tolerate. A flare is information, but so are fatigue, hesitation, resistance, and overwhelm.
Good coaching pays attention to all of them.
Customization Still Requires a Plan
A customized approach does not mean throwing every natural remedy at a dog and hoping something sticks. That is not customization. That is expensive chaos.
A thoughtful plan still needs priorities and structure. Depending on the dog, it may involve veterinary diagnostics, medication review, pain management, rehabilitation, fresh food, digestive support, herbs, essential oils, homeopathy, CBD, medicinal mushrooms, bodywork, nervous system support, environmental changes, or a TCVM-informed assessment.
Not every dog needs every category, and not every category needs to begin today.
The order matters. The dog’s symptoms matter. The dog mom’s capacity matters. The budget matters. The response to each change matters.
A customized plan is often built in phases. It leaves room to observe, adjust, and make better decisions as the dog’s response gives us new information.
Coaching Should Feel Like a Partnership
The fitness trainer kept trying to convince me that his system was correct. He never stopped to consider whether it was the right starting point for me at that moment.
That is the difference.
I did not need someone to explain that nutrition affects fitness. I needed someone to hear that I was recovering from a serious health issue with emotional baggage and wanted support as I safely reintroduced exercise.
I was not saying I would never make another change to my diet. I was asking to start in a place where I could succeed.
Dog moms deserve that same consideration. They deserve someone who looks at the diagnosis but also looks beyond it—someone who asks what is most urgent, what is most fragile, what has already been tried, what the household can afford, what the dog mom can realistically sustain, and which first change is most likely to help.
Sometimes we begin with the bowl. Sometimes we begin with pain relief, digestion, sleep, mobility, hydration, stress, or simply getting the dog comfortable enough to eat.
The best plan is not the one with the most steps, the strictest rules, or the most impressive flow-chart. It is the plan that understands the dog, respects the person caring for them, and begins in the right place.
About the Author
Written by Dana Brigman, Holistic Canine Health Practitioner, Holistic Pet Health Coach, and Canine Nutritionist at The Well Oiled K9. Dana helps dog parents look beyond generic advice and build personalized nutrition and natural wellness plans using fresh food, digestive support, herbs, essential oils, homeopathy, TCVM-informed assessment, and whole-dog strategy.
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